Business Feature: Kariella

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When her daughter Kariella was born, Amara Bessa enjoyed getting together with other moms in Bend, swapping sleep stories and feeding techniques. Previously, Amara was a buyer in the fashion industry in California. The other moms in her group took note of her stylish and unique fashion choices—a rarity for a sleep-deprived mom with a new baby. With the encouragement of her mom group, Amara started Kariella (the boutique) in her garage, hosting weekend trunk shows with girlfriends.

Eventually, Kariella outgrew Amara’s garage and she officially opened a small retail store on Arizona Street, and later moved downtown. Kariella quickly drew a loyal following, known for unique, quality pieces that were affordable. In 2015, circumstances caused Amara to move her store to Ventura, California and Bend Kariella fans were crushed.

Although a California girl at heart, Amara longed to reopen Kariella in Bend and stay connected to her Central Oregon customers and friends. When the opportunity to open a retail store in NorthWest Crossing popped up, Amara jumped at the chance—and Kariella was back in Bend!

kariellastoreLocated in the heart of the NorthWest Crossing neighborhood center, Kariella is a cute fashion boutique offering a great range of sophisticated and fun clothing and accessories that won’t break the bank. “I like beautiful things, but don’t necessarily want to spend a fortune on them,” says Amara. That philosophy is reflected in the soft sweaters, flowy dresses and delicate jewelry adorning the racks in the store.

Amara describes her style as “laid-back modern bohemian with feminine flair”. The 36-year old boutique owner has a talent for taking a simple piece of clothing and knowing how to layer that piece with others and accessories in a way that is age appropriate, yet stylish and fun for her customers.

The store receives new inventory every week and is gearing up for spring and summer fashion (including stylish swimwear). Kariella is currently open Tuesday – Saturday, 11am – 5pm but starting May 15, will be open Monday – Saturday, 11am – 6pm. The store is located at 2755 NW Crossing Dr #105. www.kariella.com